A Personalized Eyewear Experience
Buying glasses here is more than picking frames from a shelf. We take time to learn about your day-to-day life, how you work, play, and move, so we can recommend options that look great and support your needs.
An experienced staff member will sit with you 1-on-1 and consider your prescription, face shape, skin tone, and style preferences to narrow down frames that truly fit you. With your feedback guiding the process, you’ll feel confident in the frames you choose.
Once selected, we’ll walk you through lens options, pricing, and custom measurements and confirm that your new glasses deliver clarity, comfort, and style in equal measure. Visit us today!
Glasses for
Kids
Children deserve eyewear that’s both durable and comfortable, while still reflecting their personalities. Our selection of kids’ glasses includes lightweight, sturdy frames designed to keep up with play while fitting securely for all-day wear.
With 1-on-1 guidance from our optician, kids can try different shapes and colors. We’ll make the experience fun while checking that their glasses meet their unique vision needs.
Independent amd Eco-Friendly Eyewear
Your glasses should do more than correct your vision; they should reflect who you are. We proudly feature independent eyewear designers who prioritize craftsmanship and individuality. These collections offer unique designs and timeless quality, so your glasses never feel generic.
We also carry eco-friendly lines made with sustainable materials for those who want to align their eyewear with their values. Whether you’re drawn to bold statement frames or understated classics, our curated selection allows you to choose with confidence.
Lens Options Designed Around You
Different lifestyles call for different lenses. At Advanced EyeCare Center P.C., we provide a full range of lens types and treatments tailored to your needs:
- Anti-reflective coatings to reduce glare from screens and headlights.
- Blue light filters to support comfort during long hours of digital use.
- Photochromic lenses that transition seamlessly from indoors to outdoors.
- High index and aspheric lenses for thinner, lighter options in stronger prescriptions.
- Progressive and multifocal lenses to support clear vision at every distance.
- UV-blocking coatings for essential daily eye protection.
We’ll guide you through each option so your lenses work as well as your frames look.
Specialty Eyewear for Everyday Life
Glasses aren’t one-size-fits-all when it comes to activities. We offer tailored eyewear solutions for specific needs, including:
- Computer glasses are designed to ease digital eye strain.
- Driving glasses to sharpen clarity and reduce glare on the road.
- Sports goggles and glasses to protect eyes and enhance performance.
- Safety glasses for work and home projects where protection is essential.
Our team will recommend the right specialty lenses and frames based on your daily demands, so you always feel supported.
Start Your Eyewear Journey Today
Finding the right pair of glasses should feel exciting, not overwhelming. From styling support to precise lens customization, we’ll help you choose eyewear that looks, feels, and performs beautifully. Visit us today.
Our Brands
Adin Thomas
Adin Thomas invites you to take a leap into eyewear that's as dynamic as your lifestyle. We don't just follow trends—we set them. With frames that merge the adventurous with the wearable, our collection is crafted for the mover, the shaker, the trailblazer in all of us. Whether it's classic sophistication or the modern edge you seek, with Adin Thomas, your glasses are not just accessories—they're a statement.
Aspex
Aspex Eyewear is one of the world’s largest global distributors of quality eyewear and sunwear, offering some of today’s most popular collections: EasyClip®, EasyTwist®, Takumi® and Pentax®.
Badgley Mischka
The Badgley Mischka line of couture ophthalmics came to fruition when fashion designers Mark Badgley, James Mischka, and eyewear designer Sheila Vance decided to form a partnership. The result of their combined experience is a sought after and world renowned high-fashion eyewear line. Impeccably designed luxury frames for the most discerning man or woman. Vintage styles and unique embellishments come together for a feeling of sophistication and old Hollywood glamor.
BAM
Designed for large, hard-to-fit faces.
Cinzia
Be seen with Cinzia eyewear. Designed by Cynthia Shapiro, the Cinzia eyewear collection is bold, sophisticated, and unapologetically edgy. Each frame is crafted to express individuality and timeless feminine style. Cinzia is made for women who know themselves.
Cote D’Azur
Elegance and sophistication. Cote D’Azur eyewear aims to capture a moment of grace in every design, accentuating feminine style with the flexibility to accommodate a wide range of prescriptions. Cote D’Azur eyewear uses premium materials featuring lightweight metal and plastic for comfort.
db4k
Created to reflect a child’s taste and personality, this collection is designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.
Dolabany Eyewear
Our unique designs are always at the forefront of eyewear fashion, implementing new materials and concepts, such as our latest collection frames made with TR-90 material which is extremely lightweight, durable, and hypoallergenic.
Dutz
Dutz Eyewear emerged in The Netherlands in 2005. They focus on the adventurous styles that their customers desire. Aiming to be different from the rest, the Dutz eyeglass frame collection provides a myriad of unique shapes, colors, and patterns.
EasyClip
Aspex Eyewear’s EasyClip® technology gives you eyeglasses and sunglasses in the same stylish frame, with removable polarized lenses that go on and off with one easy click.
Essilor
The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.
Etnia Barcelona
Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.
Eyes of Faith
Our purpose is giving the gift of sight through mission work. Our passion is reflecting the love of Christ in the optical marketplace. Our style is creating beautiful, designer eyewear that inspires hope.
Fregossi
Exemplify sophistication with Fregossi eyeglass frames. These frames are the epitome of simple elegance, designed for the intelligent, professional individual who values timeless style. Fregossi frames seamlessly integrate into any wardrobe, providing a polished look for virtually any setting. Ideal for those who appreciate understated beauty, these frames are here to elevate your daily ensemble with a touch of class.
Jaguar
The dramatic and evocative style of Jaguar’s automotive icons has been brought to their optical collection. Jaguar eyewear is driven by design, as demonstrated in their refined, timeless styles.
Johann von Goisern
Each piece of Johann von Goisern eyewear is handmade in Austria and inspired by the region's nature. Whether you're looking for a classic or modern style or a subtle or striking design, each pair of Johan von Goisern frames has its own character and is made to compliment your characteristics. Discover the eyewear brand as unique as you!
KREWE
At KREWE, we lead with design and let culture drive the rest. Inspired by the endless diversity of life around us, we infuse that same creative energy and spirit into every pair of our exceptional, hand-crafted frames — giving you the freedom to #DoYou and, of course, enjoy the sun.
Life is Good
Offering a line of sunglasses for both adults and kids as well as pre-made reading glasses, the styles of Life Is Good glasses are interesting enough to be enticing yet don’t go too far in pushing the envelope in any single direction. If you’re looking to protect your eyes from the sun’s damaging rays, their sunglass options are second to none.
Michael Ryen
Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Ottica Venetta
Eyewear from the Mountains of Italy epitomizes the essence of Italian luxury, and is characterized by a rare blend of old world craftmanship with the latest in Italian fashion. Established by a small consortium of families located in the Veneto region who were committed to maintaining the high standards that have made Italian eyewear synonymous with quality.
OVVO Optics
Upholding the highest standard of excellence, OVVO Optics has been creating high-performance, technologically-advanced eyewear since 1980. Made by hand at our family-owned facility in Poland, OVVO frames undergo 85 steps of meticulous craftsmanship, ensuring every pair meets the rigorous demands of the modern customer.
OWP
OWP has rightly earned its reputation as a creative, highly innovative company that is at home among opticians all over the world. They execute new ideas and visions, which leads them to achieve peak performance, both technically and creatively, again and again. The result is reflected in their collections.
Precision
Precision Contact Lenses carry 34 years of quality and innovation with them. All of these special lenses are made to order, providing vision quality and comfort tailored to your exact needs.
Ray-Ban
Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.
Scott Harris
Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.
Shamir
Our deep understanding and desire to address basic human pains and requirements is clearly reflected in our staggering selection of high-quality products and solutions.
Stepper
The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.
Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.
Trina Turk
Inspired by Californian culture, architecture, and landscapes, Trina Turk designer eyewear includes a collection of eye-catching frames to enhance everyday style. Designed with high-quality materials and attention to detail, Trina Turk offers an exclusive selection of women’s eyewear with everlasting character.
Trivex Lenses
Trivex polycarbonate lenses blend strength, lightweight comfort, and optical clarity in one package. Beyond their resistance to scratches and impacts, these lenses boast uniform thickness across all prescription powers, ensuring a consistent look and feel. With 100 percent UV protection and sharp central and peripheral vision, Trivex lenses are particularly great for active lifestyles.
Under Armour
Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.
Vera Bradley
Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.
ZEISS
ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs. Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.
ZIVAH
ZIVAH polarized sunglasses are here to remind you of the good in this world. With every pair purchased, ZIVAH supplies a solar-powered headlamp and 2 pairs of reading glasses to impoverished families without electricity.Enjoy the gift of light and sight with the help of ZIVAH.
What We Can Do for
Your Eyes and Vision
The Art of
Caring for Your Eyes
Why Choose Us
Modern Care, Grounded
in Experience
We technology to deliver precise, personalized care, always within the full scope of optometric practice. From dry eye evaluations to eye disease support, we go beyond the basics, without overwhelming you.
A Calm, Boutique
Experience
Our space is designed to feel clean, quiet, and intentional—so you can focus on your care. We offer a more relaxed, thoughtful approach to eye health that helps patients of all ages feel at ease.
For Families, Professionals, & Everyone
Whether you’re booking your child’s first eye exam through InfantSEE or managing your own vision, we’re here with services that grow with you. We make it easy to access the information and support you need—when you need it.
Come Visit Us
Where to Find Us
You’ll find us on 86th Street, right next to Orange Leaf. Our team looks forward to welcoming you and your family into the clinic!
Where to Park
Free and convenient parking is available right outside the clinic—no stress, no circling the block.
Our Address
- 4660 86th Street
- Urbandale, IA 50322
Contact Information
- Phone: 515-727-6340
- Email: info@advancedeyecarepc.com
Hours Of Operation
***Closed 12–1 on Tuesdays
Our Optical Boutique
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Advanced EyeCare Center P.C.
- 4660 86th Street
- Urbandale, IA 50322